Giving Tuesday: What You Need to Know

November 27, 2018 by CURE Magazine
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Giving Tuesday

Giving Tuesday, an initiative launched in 2012, is a day celebrated globally with the goal of kicking off the charitable season through the power of social media.

Seven years ago, Giving Tuesday was created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y – a cultural center in New York City that brings people together around the values of service and giving back.

In 2017 alone, more than 150 countries participated in Giving Tuesday, totaling more than $300 million raised – an average donation of about $120 – and 2.5 million total gifts given online.

“Giving Tuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges,” says the official Giving Tuesday website. “It also brings together the collective power of a unique blend of partners – nonprofits, civic organizations, businesses and corporations, as well as families and individuals – to encourage and amplify small acts of kindness. As a global movement, Giving Tuesday unites countries around the world by sharing our capacity to care for and empower one another.”

In conjunction with Giving Tuesday, here are a few advocacy groups individuals can donate to that help to raise awareness about hereditary cancer risk:

Bright Pink

Through its mission, Bright Pink is focused on women’s health to save lives from breast and ovarian cancer, inspiring women to practice prevention. To empower women to know their cancer risk and to help them manage their health proactively, the organization offers innovative programs, strategic initiatives and partnerships that directly reach women and their health care providers on a daily basis.

“It is our favorite time of year here at Bright Pink–the season of giving and gratitude,” the organization told Proactive Genes. “This year, please consider joining our community of supporters and advocates by making a gift to Bright Pink on Giving Tuesday…all gifts will be matched up to $10,000! Double your impact this year by supporting our mission to empower women to know their breast and ovarian cancer risk and manage that risk proactively.”

Donations can be made at

The Basser Center for BRCA

The Basser Center for BRCA is the first comprehensive center for the research, treatment, and prevention of BRCA-related cancers. “Our mission is to see a world free of the devastating effects of BRCA-related cancers,” says the center’s website.

To do this, the Basser Center has established a network of scientists, geneticists and physicians who are dedicated to successfully treating BRCA-related cancers and preventing them altogether, while also offering education and genetic counseling to families.

Donations can be made at

Colon Cancer Foundation

The Colon Cancer Foundation supports research into the causes and cures for colorectal cancer, while increasing public awareness and educating individuals about the importance of early detection, all while forming strategic partnerships in the fight against colorectal cancer.

“While we have made great progress in reducing incidence and death rates of those 50 or older over the last decade, the simple fact is colorectal cancer is still the third most commonly diagnosed cancer and the second leading cause of cancer death in women and men,” says the foundation’s website. “And incidence rates and death of those under 50 have increased at an alarming rate each year.”

Therefore, the foundation promises to raise awareness of colorectal cancer and its risk factors, to reduce existing disparities, award translational research grants to young investigators, and increase national screening rates to 80% by 2018.

Donations can be made at

Facing Our Risk of Cancer Empowered (FORCE)

FORCE’s mission is to improve the lives of individuals and their families affected by hereditary breast, ovarian and other related cancers by creating awareness, supplying information and support to the community, advocating for and supporting research and working with the research and medical communities to help people dealing with these hereditary cancers.

“Giving Tuesday is a critical time in helping FORCE raise much needed funds to raise awareness of hereditary cancer and improve the lives of individuals and families affected by it,” said Karen Kramer, senior vice president of marketing at FORCE. “Awareness allows people to make informed medical decisions that can be life-saving and every donation helps FORCE toward this effort.”

Donations can be made at

National Ovarian Cancer Coalition (NOCC)

The NOCC made it its mission to save lives by “fighting tirelessly to prevent and cure ovarian cancer and to improve the quality of life for survivors.”

The coalition’s goal is to educate communities and increase awareness about the symptoms of ovarian cancer by providing information to assist newly-diagnosed patients, hope to survivors and support to caregivers. “The NOCC is also committed to the advancement of ovarian cancer research,” says the coalition’s website.

Donation can be made at


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-by Kristie L. Kahl