Empowering children to learn their family's health history

Our Mission

To Start a Conversation about Your Family's Health History

Families with genetic mutations that heighten their risk for disease face many complex and personal decisions including how and when to share such information with their children. In fact, many parents express that they choose to undergo genetic testing to learn whether they have a mutation that could be passed on to their children. Further, these parents may elect to have preventive surgeries and often look for guidance on how to explain this decision to their children as the decision to undergo these procedures impacts the entire family.

We understand that talking to your children about your family's health history can feel overwhelming at times. It is with that understanding that we set out to develop resources that can help you share health information with young children in a way that matches their maturity level with concepts that they can grasp. These communication tools should approach the topic of hereditary risk in a manner that will not create unnecessary worry or anxiety. Our books approach the conversation in stages, help pace the dissemination of information, and help guide the process of when and how to discuss your family's health history.

It is our mission to help you start a conversation with age appropriate content so that your children can understand risk, establish healthy lifestyle behaviors, and grow into proactive patients.

About the Author

Shannon Pulaski is an attorney, author, and avid patient advocate. Shortly after her mother was diagnosed with ovarian cancer due to a BRCA mutation, Shannon Pulaski learned that she inherited the same gene. Carrying this gene mutation meant that Shannon faced up to an 72% chance of developing breast cancer and up to a 44% chance of developing ovarian cancer in her lifetime. Understanding what was at risk, she made the decision to be proactive about her health and take affirmative action to reduce her risk of hereditary cancer. Since learning of her BRCA status, Shannon has dedicated her efforts to advocating for patients. She volunteers as an Ambassador for Bright Pink, a nonprofit advocacy organization focused on early detection and prevention of breast and ovarian cancers, and she also serves on the Young Leadership Council for The Basser Center for BRCA at the Abramson Cancer Center of the University of Pennsylvania.

As a mother, Shannon Pulaski felt compelled to share her family's health history with her children so that they can understand risk, live proactively, and become educated patients. She created Mom's Genes to help families get a conversation started about their own family's health history.

Shannon resides in New Jersey with her loving husband and their three children. She dreams of one day soon where better options will be available for those that are predisposed to hereditary disease.

Our Books

Mom's Genes

An educational children's book for children ages 3-7

For bulk orders: email, call or order now.



The nation's leading consumer digital and print media enterprise focused on providing cancer patients, survivors and caregivers with indispensable information for every stage of the cancer experience. Through its industry leading website, CUREtoday.com; innovative video programs, such as CURE Connections®; a series of widely attended live events; and Cure magazine, Cure is committed to providing patients with the information, research, and education they need to prevent, survive, and overcome cancer. Since its inception, Cure has expanded to reflect the entire cancer continuum, including prevention, supportive care issues, and long-term and late effects.

FORCE: Facing Our Risk of Cancer Empowered

FORCE is the voice of the HBOC community, providing support, education and awareness to help those facing hereditary breast, ovarian and related cancers know their healthcare options and make informed decisions.

For more information about FORCE, please visit

Bright Pink

Bright Pink is a national nonprofit with a mission to save women's lives from breast and ovarian cancer by empowering women to live proactively in partnership with their healthcare provider. Bright Pink has a wide spectrum of digital tools and resources to help all women, no matter where they are on their journey towards better breast and ovarian health.

Colon Cancer Foundation

The Colon Cancer Foundation's mission includes supporting research into the causes and cures for colorectal cancer; increasing public awareness; educating the public about the importance of early detection; and forming strategic partnerships in the fight against colorectal cancer.

Grey Genetics

Grey Genetics is a genetic counseling and consulting company. We provide our services via telehealth and have an extensive network of genetic counselors conveniently able to speak with individuals at anytime, anywhere. For more information about genetic counseling, please visit www.greygenetics.com.

My Gene Counsel

Founded by genetic counselors, My Gene Counsel is a digital health company that provides personalized, easy-to-understand, web-based genetic counseling via our Living Lab Reports©. Simply come to our site, upload your genetic test results, and we’ll match your results with your customized Living Lab Report that will keep you updated over time. The comprehensive content will help you better understand your genetic test results, evaluate options to optimize health, prevent illness or diagnose disease sooner, guide your family through genetic testing, and remain informed via alerts on the latest relevant research. Visit www.mygenecounsel.com.

Contact Us

Proactive Genes

2 Clarke Drive Cranbury Township, NJ 08512
Please enter your name
Please enter a valid email address
Thank you for your interest.
Someone will get back to you shortly